Betsalie Borges is a Venezuelan entrepreneur, content creator, and influencer marketing expert based in New York.

With experience working with brands including Giorgio Armani, Dolce & Gabbana, and Grande Cosmetics — and as a creator herself — she brings a perspective shaped by both sides of the influencer industry.

In 2023, Betsalie founded B-Influenced LLC, a talent management, PR and brand partnerships agency with a strong focus on Latino representation and Spanish-speaking creators in the U.S. Through the agency, she works closely with talent to build long-term careers and secure partnerships that genuinely align with their content, audience, and goals.

That same approach carries over to the brands B-Influenced works with: understanding what they want to achieve, finding the right creators to tell their story, and building partnerships designed to deliver real results and a strong return on investment.

As the Latino creator space continues to grow, Betsalie is focused on making sure Spanish-speaking talent is part of that growth — creating more opportunities for creators while helping brands connect with Hispanic audiences in a way that feels relevant, authentic, and effective.